Citi asked us to create a campaign to celebrate their 30 year anniversary of their partnership with American Airlines.
The American AAdvantage cardmembers are young, urban explores with a love for travel. So we created #30yearsofwow, a UGC social campaign asking them to upload their favorite moments of the last thirty years for a change to experience that wow moment again. The campaign reached a 26.11 % for user engagement, and most importantly, generated great social conversation.
My role involved creative direction, concept, team leadership and review of art direction, copywriting and UX.