Citigold is comprehensive wealth management for Citi's most premium clients. The ask was to create a digital destination that could hold content they already had.
We also partnered with the New York Times to create a digital experience that showed investment opportunities based on your passions along with an animated webisode to show Citigold's focus on life planning versus investment planning.
My role involved creative direction, concept, team leadership and review of art direction, copywriting and UX as well as presentation to the clients.