Concept: When that dude from Craigslist you Venmoed once keeps liking your posts, it’s time to break up with your payment app. Meet Mezu: the only app of its kind that keeps transactions under wraps, so you don’t even have to think about mobile payment privacy (unless you wanna).
We created this campaign around several characters that you likely exchange money with but would prefer to keep your identity to yourself.
The campaign brought to life these characters in video, OOH, social, wildpostings and display.