Citi and No Kid Hungry partner every year to raise money for hungry kids across the country. It’s an event where people can try the best local flavors and donate money to end hunger in America.
We knew that where there’s food there’s photos. So, we created the Food Beautifiers: Five unique light boxes that made food look good and do good. The amount of socially-triggered donations doubled from the previous year. A great success that put a dent in childhood hunger.
My role involved creative direction, concept, team leadership and review of art direction, copywriting and UX.