The Pepsi Refresh Project was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.

We also created a second version of the program specifically in response to the Deepwater Horizon oil spill in 2010 called Do Good for the Gulf. An additional $1.3 million was committed to projects for communities in Alabama, Florida, Louisiana, Mississippi and Texas which were adversely affected by the disaster

My role involved creative direction, team leadership and review of art direction, copywriting and UX as well as presentation to clients.