Mezu is a next-generation P2P payment app that completely eliminates the need for cash. Mezu is an advanced, flexible, fully-enabled financial services platform that empowers people everywhere to be able to pay and get paid without compromising their privacy.

Mezu had been in market for one year when I joined. My first assignment was to reinvent the brand from the ground up to make it feel more youthful and relevant in both the graphics and messaging.

I lead the product team that reinvented the Mezu app. The goal was to infuse the new youthful, modern brand while also looking at all touch points to make it a more frictionless experience. In addition to adding playful elements along the way.

Concept: When that dude from Craigslist you Venmoed once keeps liking your posts, it’s time to break up with your payment app. Meet Mezu: the only app of its kind that keeps transactions under wraps, so you don’t even have to think about mobile payment privacy (unless you wanna).

We created this campaign around several characters that you likely exchange money with but would prefer to keep your identity to yourself.

The campaign brought to life these characters in video, OOH, social, wildpostings and display.

Citigold is comprehensive wealth management for Citi's most premium clients. The ask was to create a digital destination that could hold content they already had.

We also partnered with the New York Times to create a digital experience that showed investment opportunities based on your passions along with an animated webisode to show Citigold's focus on life planning versus investment planning.

My role involved creative direction, concept, team leadership and review of art direction, copywriting and UX as well as presentation to the clients.

Based on an insight that people drive with purpose rather than driving to far flung beach vacations as typical car ads would have you believe. We wanted to celebrate those daily drives by creating an extension of the Toyota app that connects with your cars computer via OBD device to track your safe driving habits, which in turn equates to Toyota giving to your favorite organizations.

My role involved creative direction, concept, team leadership and review of art direction, copywriting and UX.

Based one two insights: the first year of driving is the most dangerous in your life & you first start learning to drive when the car seat is turned around at age two by watching parents drive. We created an entire platform for both teens and parents to help make that first year the safest possible.

The centerpiece of the platform was a VR driving simulator that travelled to car shows around the country. The driver is presented with various realistic distractions to avoid. To make it even more realistic, we rigged a real car and included motion sensing of hand movements to place the drivers arms and hands in the experience.

My role involved creative direction, concept, team leadership and review of art direction & VR.

The Pepsi Refresh Project was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.

We also created a second version of the program specifically in response to the Deepwater Horizon oil spill in 2010 called Do Good for the Gulf. An additional $1.3 million was committed to projects for communities in Alabama, Florida, Louisiana, Mississippi and Texas which were adversely affected by the disaster

My role involved creative direction, team leadership and review of art direction, copywriting and UX as well as presentation to clients.

Created a parallax site for Toyota’s Mobility Foundation, which is a group that works internationally to identify and create solutions to advance mobility around the globe.

My role involved creative direction, concept, team leadership and review of art direction, copywriting and UX.

Created a responsive parallax site for the launch of Toyota’s Hydrogen Fuel Cell car launch.

Citi asked us to create a campaign to celebrate their 30 year anniversary of their partnership with American Airlines. 

The American AAdvantage cardmembers are young, urban explores with a love for travel. So we created #30yearsofwow, a UGC social campaign asking them to upload their favorite moments of the last thirty years for a change to experience that wow moment again. The campaign reached a 26.11 % for user engagement, and most importantly, generated great social conversation.

My role involved creative direction, concept, team leadership and review of art direction, copywriting and UX.

Citi and No Kid Hungry partner every year to raise money for hungry kids across the country. It’s an event where people can try the best local flavors and donate money to end hunger in America.

We knew that where there’s food there’s photos. So, we created the Food Beautifiers: Five unique light boxes that made food look good and do good. The amount of socially-triggered donations doubled from the previous year. A great success that put a dent in childhood hunger.

My role involved creative direction, concept, team leadership and review of art direction, copywriting and UX.

Based one two insights: the first year of driving is the most dangerous in your life & you first start learning to drive when the car seat is turned around at age two by watching parents drive. We created an entire platform for both teens and parents to help make that first year the safest possible.

My role involved creative direction, concept, team leadership and review of art direction, copywriting and UX.

Based one two insights: the first year of driving is the most dangerous in your life & you first start learning to drive when the car seat is turned around at age two by watching parents drive. We created an entire platform for both teens and parents to help make that first year the safest possible.

My role involved creative direction, concept, team leadership and review of art direction, copywriting and UX.

Though hard to believe, 1 in 6 children in the United States faces hunger.

Citi asked us to help communicate a partnership with No Kid Hungry where every time you swipe your card you could donate meals to kids in need.

Our concept: When you Dine and Do Good you are not just feeding kids. You're feeding their imaginations. 

The videos were not scripted. We just sat down with a bunch of kids and asked them what they'd like to do when they grow up. Needless to say that we were blown away by the power of their imaginations, their hopes and dreams.

The results were equally shocking: In less than 60 days people donated 20 million meals to kids in need. 

My role involved creative direction, concept, team leadership and review of art direction.