Brand.Product.Design.

I lead cross-discipline creative teams in design and brand. My sweet spot is fintech and financial services: taking complicated money products and making them simple to understand and easy to use.

I work where technology and creative meet, and lately that includes building AI into how a creative team works. VP, Head of Brand & Creative at Alviere. Before that, Mezu, Citi at Publicis, and a decade at 360i, Huge and R/GA for Toyota, Pepsi, Nintendo and Nokia. New York.

Select clients

Alaska Airlines, Spirit Airlines, Citi, Bank of America, Alviere, Mezu, Toyota, Pepsi, Nintendo, Nokia, Audi, Skype

2016–2026

Fintech & financial services

Alaska Airlines

A debit card that earns airline points, from brand to app to launch

Brand · ProductAlviere, 2025–26 · Announced, launching early 2027
Spirit Airlines

A points-earning debit card for Spirit's most loyal flyers

Brand · ProductAlviere, 2025
Alviere

Rebranding an embedded-finance platform

Brand · Product · AdvertisingAlviere, 2021–26
Alviere Installation

A booth built around a floor-to-ceiling LED video wall, for Groceryshop 2022

Brand · Video · InstallationAlviere, 2022
Mezu

Rebrand, app redesign and launch campaign for a privacy-first payment app

Brand · Product · AdvertisingMezu, 2019–20 · Gold W3 Award
Citi

Advertising · ProductPublicis, 2016–18

2005–2016

Global brands

Toyota

Product · Advertising360i, 2013–16

Pepsi

Product · AdvertisingHuge, 2010 · Bronze Cyber Lion, OMMA

Nintendo

AdvertisingHuge, 2009

Nokia

AdvertisingR/GA, 2006 · WebAward

More work

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