Alviere

Rebranding an embedded-finance platform.

Role
VP, Head of Brand & Creative
Scope
Brand identity, website, product design, marketing
Year
2021 to present
Scope
  • Brand identity
  • Website
  • Product design language
  • Marketing and events
Outcome

Alviere is a small startup. The rebrand lets it show up the way it needs to: technology-forward, established, and a leader in its industry with a fully formed team behind it.

Overview

I rebuilt Alviere's brand from the ground up, positioning the company as a trusted, modern leader in embedded finance.

Alviere lets businesses offer banking, payments, card issuance and currency exchange through a single integration. I own the brand and creative vision across brand strategy, product design and marketing, and lead the product design team.

Brand

A colour for every capability.

Five products, five colours, one black ground. The system lets a complex platform read at a glance, from the homepage to a trade-show wall.

Accounts
Payments
Branded
Cards
Global Money
Transfers
Crypto
& Web3
Website

Show the product, not a diagram of it.

Each industry gets real interface pieces instead of stock photography: a balance, a card, a points total.

Interface cards: amount spent, spending by category, a pink debit card and a points balance
Tilted phones and cards from branded banking apps in purple, green, pink and yellow: balances, a transfer screen and debit cards
Motion

A product you can’t photograph.

Banking, cards and payments have no physical shape, so we gave them one. The brand film sets the tone in type and colour, and each capability gets its own short film built from the same phones, cards and dotted lines.

Mobile

The same story at 390 pixels.

Alviere mobile homepage, top
Alviere mobile homepage, second screen
Alviere mobile homepage, third screen
Credits

Team