- Brand identity
- App redesign
- National launch campaign: film, out-of-home, social, wild postings
- Gold W3 Award, Mobile Apps/Sites, Finance (2019)
Mezu was a next-generation P2P payment app that eliminated the need for cash: a flexible, fully enabled financial services platform that let people pay and get paid without compromising their privacy.
Mezu had been in market for one year when I joined. My first assignment was to reinvent the brand from the ground up to make it feel more youthful and relevant in both the graphics and messaging.
Mezu is also where Alviere began. The technology behind the app became Alviere’s embedded finance platform.
From a bank logo to a personality.
The old mark said payments. The new one says people: five colours, a round wordmark and a voice that talks like a friend.
An app that feels like the brand.
I led the product team that reinvented the Mezu app. The goal was to infuse the new youthful, modern brand while also looking at all touch points to make it a more frictionless experience. In addition to adding playful elements along the way.
The undersharing payment app.
Concept: When that dude from Craigslist you Venmoed once keeps liking your posts, it’s time to break up with your payment app. Meet Mezu: the only app of its kind that keeps transactions under wraps, so you don’t even have to think about mobile payment privacy (unless you wanna).
We created this campaign around several characters that you likely exchange money with but would prefer to keep your identity to yourself.
Team
- Douglas LemonCreative lead
- Clay JohnsonArt DirectorSee their work
- Miguel BanhudoArt Director
- Mike SpiegelCopywriterSee their work