- Integrated campaigns
- Web platforms
- Social and film
- Brand events
As VP, Creative Director at Publicis I led creative for Citi, one of the agency's largest accounts: web platforms, apps, film, social, CRM and brand events.
Four pieces of that work are below.
Dine & Do Good: feed their imaginations.
Though hard to believe, 1 in 6 children in the United States faces hunger.
Citi asked us to help communicate a partnership with No Kid Hungry where every time you swipe your card you could donate meals to kids in need.
Our concept: When you Dine and Do Good you are not just feeding kids. You're feeding their imaginations.
The videos were not scripted. We just sat down with a bunch of kids and asked them what they'd like to do when they grow up. Needless to say that we were blown away by the power of their imaginations, their hopes and dreams.
The results were equally shocking: In less than 60 days people donated 20 million meals to kids in need.
Citi | American Airlines: #30yearsofwow.
Citi asked us to create a campaign to celebrate their 30 year anniversary of their partnership with American Airlines.
The American AAdvantage cardmembers are young, urban explorers with a love for travel. So we created #30yearsofwow, a UGC social campaign asking them to upload their favorite moments of the last thirty years for a chance to experience that wow moment again. The campaign reached a 26.11 % for user engagement, and most importantly, generated great social conversation.
Citigold: wealth planning around your life.
Citigold is comprehensive wealth management for Citi's most premium clients. The ask was to create a digital destination that could hold content they already had.
We also partnered with the New York Times to create a digital experience that showed investment opportunities based on your passions along with an animated webisode to show Citigold's focus on life planning versus investment planning.
Taste of the Nation: food that looks good and does good.
Citi and No Kid Hungry partner every year to raise money for hungry kids across the country. It’s an event where people can try the best local flavors and donate money to end hunger in America.
We knew that where there’s food there’s photos. So, we created the Food Beautifiers: Five unique light boxes that made food look good and do good. The amount of socially-triggered donations doubled from the previous year. A great success that put a dent in childhood hunger.
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