- Card and brand design
- Acquisition landing page
- iOS and Android apps
Free Spirit members already chase points on flights. This card lets them earn on everything else, and it had to feel as loud and unmistakable as the airline.
A loyalty program and a bank account are each hard to explain, and this product is both. The work was making it easy: a short sign-up, plain language, and an app where a member can always see what they have earned and what it is worth.
The hard part was the timeline. Once we had the go-ahead, the iOS app, the Android app and the landing page were designed in 30 days. What we learned here went straight into the Alaska Airlines program that followed.
A card you can spot across the gate.
Spirit yellow, edge to edge, with the same looping line that runs through the landing page.
One idea per scroll.
The landing page gives every benefit its own screen: one headline, one image, one number. Nothing competes.
The same voice, in your hand.
Plain language, one clear action per screen, and yellow only where it counts.
Fifty of the screens behind it.
Sign-up and identity checks, home, the card, loading money, points and account activity: every state designed as one system.
Team
- Douglas LemonCreative lead
- Miguel BanhudoArt Director
- João AbreuSenior Designer