The Pepsi Refresh Project was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.
We also created a second version of the program specifically in response to the Deepwater Horizon oil spill in 2010 called Do Good for the Gulf. An additional $1.3 million was committed to projects for communities in Alabama, Florida, Louisiana, Mississippi and Texas which were adversely affected by the disaster
My role: creative direction, team leadership and review of art direction, copywriting and UX as well as presentation to clients.
